Development of Ukrainian stock market, increasing number of public companies and IPOs stimulate a stable demand for Investor Relations services. Changes into a public company mean changes of the mentality of management and team. Our job is to prepare companies for these changes. It includes:

• planning PRE/POST IPO’s communications
• preparing a team for changes
• mapping the information flow
• preparing information materials in accordance with confidentiality policies
• developing corporate strategy, company profile to support IPOs, mergers, privatizations, acquisitions
• developing the investment legend
• preliminary work with financial analysts
• crisis management
• media trainings for company’s spokespersons
• audit of external communications

Business exists and develops in certain social environment which is represented by different public institutions, opinion leaders, pressure groups, etc. We contribute to shaping the most favorable environment for business which includes:

• Developing PA strategy
• Identifying and offering guidance on how to establish and maintain constructive relations with key stakeholders among decision makers, opinion leaders, advocates, pressure groups, etc
• Community relations programs • CSR and Corporate Sponsorship programs
• Ñrystallizing the key issues, defining corporate positioning and deploying the right communications channels to reach multiple stakeholders

As the market changes rapidly, reputation is a valuable asset. It plays a key role in the way a company achieves its business objectives, attracts investors and helps increase market capitalization.
Understanding the importance of market value, we strive to identify and solve existing problems in the way the company is perceived by both internal and external target audiences.
On the basis of our research, we develop a program of effective communication together with the company management, which includes:

• Analyzing the client’s current and prospective position in relation to its target audience
• Creating a strategy for developing the company image
• Analyzing target audiences and ways of reaching them
• Developing a coordinated system of delivering messages to various target audiences

Our expertise in building effective internal communications includes:

• Conducting an internal audit
• Consulting on the organization of in-house information flow
• Consulting on building corporate culture and forming employees’ ideas of the company mission and strategy
• Developing strategies for in-house information dispersal
• Consulting on introducing various forms of internal communication – corporate publications, website, intranet
• Developing the company’s corporate brand appeal to its employees

We design and implement PR programs to raise the competitive position of a brand through the following stages:

• Informing the target audience about the benefits of the company’s products and services
• Creating a positive reception of the products/services within the target audience
• Building a dialogue with the consumer that encourages feedback
• Developing a consistent media strategy targeted at consumers
• Monitoring the intensity and tone of media references to the client, its trademarks and competitors
• Supporting marketing programs by generating and distributing information
• Assessing message effectiveness

We help construct an external communications strategy that includes the client’s interaction with its partners, customers, shareholders, consumers and the media.
Media relations is the biggest component of external communications. For successful and continuous cooperation with the client’s target media, we assume the role of a streamlined press office performing the following functions:

• Identifying relevant and target media, building relationships with journalists
• Formulating messages and news items
• Preparing press releases, press kits, a list of key statistics, company and executive profiles, other media materials
• Identifying the company’s executives strong public speakers (in cooperation with the client’s PR professional)
• Maintaining regular contact with journalists and editors
• Releasing a continuous flow of relevant news items
• Conducting media communications workshops for top managers
• Facilitating interviews between the client’s key executives and journalists
• Writing news stories, summaries, brief commentary on client’s behalf, and also extended interviews and articles
• Responding to relevant media materials (including crisis response) in an effective and timely manner
• Ensuring immediate response to media inquiries and continuous communication with journalists and editors
• Monitoring media coverage of the company

Our approach to establishing the company’s position as socially responsible is based on several components:

• Establishing the company’s value system
• Developing social programs that are in line with the company’s position and best convey its values
• Consulting on preparing the corporate social reporting
• Building trust with consumers and greater society through socially responsible projects

While our work with clients aims to prevent crisis situations, we ensure rapid and adequate initial response in the case of a crisis. We support clients by:

• Analyzing possible crisis situations and developing scenarios of crisis situations
• Developing a crisis strategy
• Developing an anti-crisis program
• Offering a rehearsal workshop imitating crisis situations
• Identifying effective communication channels for use in case of a crisis
• Actively working to reduce negative consequences of a crisis

We consider sponsorship an effective company/brand promotion tool and we practice a systematic approach to it:

• Situation analysis: identifying the target audience, selecting the most suitable channels and forms of effective sponsorship
• Developing a concept of sponsorship programs on the basis of company/brand positioning
• Preparing criteria for representation of the company/brand within the framework of sponsorship programs
  Implementing sponsorship programs and facilitating media coverage