- Communications with the media, HP partners and other target audiences
- PR events organization;
- Social initiatives;
- Marketing and crisis communications.
The PR-program supposes the increase of being informed about a company HP in Ukraine by means of a few initiatives, dedicated to celebration of HP 10 years of work in Ukraine:
- A social project for Ukrainian schools;
- Media campaign in press illuminate history of HP, achievement of company for 10 years of work in Ukraine;
- Art project – innovation of the future from HP;
- A competition of technical innovations is jointly with Academy of Sciences;
- Conducting of press-conference for leading medias;
- Conducting of solemn event, devoted to 10 years anniversary with participation of company top-management, representatives of embassies and partners.
The agency developed a strategy aimed at:
- Identifying leading Belarusian publications with target audiences relevant to the project;
- Regular news support of Belarusian online publications that cover the European Union;
- Releasing thematic supplements about the EU for various Belarusian print publications.
The agency designed a means for fast and effective interaction with the Belarusian media.
Over the first six months of the project, the number of EU-themed news items in the Belarusian media doubled in relation to the target number.
Various top-ranking publications – business, sociopolitical, glossy – are regularly invited by the agency to participate in the press tours following a predetermined visit program and series of interviews with airBaltic representatives. The PR program has led to regular coverage in major media outlets.
Journalists from various print publications, radio stations and TV channels are invited to every exhibition opening in the gallery and to related press conferences. The agency also maintains contact with the media during each exhibition.
The agency developed a detailed and specialized media database. Two weeks before every exhibition opening, publications that announce cultural events receive information about it. A few days before the exhibition opening, the agency invites representatives from TV channels, radio stations and print publications in the areas of business, sociopolitical issues and entertainment to the press conference and official opening.
On average, every exhibition opening at Collectsiya Gallery is visited by 15 journalists. The press publishes at least 3-4 advance announcements of the projects and 10-15 articles after the official opening.
In its first year, Collectsiya became one of the most visible players in the private gallery market and Academia magazine’s “Discovery of the Year” (2006).
Developing socially responsible events to inform national educational institutions about new trends in international business education.
Monitoring and analyzing media coverage of the company and its key competitors.
The agency also provides copywriting services for the external e-bulletin of b2b.
The agency organized a press lunch (after deciding this was the best event format) for representatives of business, sociopolitical and glossy publications; it also offered individual interviews to several publications and TV channels. In the preparation process, the agency identified key messages and prepared advance announcements, journalist invitations and press kits with information on the Hennessy line, brand features and the specifics of family business.
Written interviews and articles appeared in business and glossy publications: Kommersant Weekend, Lichnoye Vremya (a supplement to Economicheskiye Izvestiya newspaper), Companion, Business, XXL, Playboy and Acamedia. TV channels Inter and 5th Channel broadcast live interviews.
The press release was sent to publications in Dnipropetrovsk and Kyiv. Fashion editors at 26 glossy publications received Effigy-style press kits that included a press release and Effigy-brand T-shirts saying "Fashion Guru.”
The next day, news on the store opening appeared in national and Dnipropetrovsk-based publications. Later, information on Effigy was published in weekly and monthly glossy and trade magazines. After the first store opening, an interview with the company’s management was organized for several leading business publications.
In addition to promoting the company’s executives and key employees in professional circles, the agency writes monthly newsletters sent to corporate clients and an in-house newsletter.
The agency also announced and covered the first premium segment study in Ukraine, Elite Life Style Monitor.
The agency performs the following types of activities: analysis of the bank’s internal communications, developing its internal communications system, ensuring a regular flow of news from inside the bank, organizing various events for the media. The agency supports the bank by writing internal and external news stories and publishing its in-house newspaper. The agency also monitors and analyzes media coverage of the bank’s activity and that of its competitors.
